Locations

Our teams in both continents are the backbone of our operative support. Each local team is able to help our clients in the administrative formalities, as well as in recruiting the most adequate team for them.

Switzerland

China

Japan

Indonesia

Malaysia

Singapore

Thailand

Vietnam

UMI Partners

Our team of experts gathers more than 20 years experience in developing businesses internationally.

CO-Founder

Prof. Dr. Rolf-Dieter Reineke

During his 30 years of practice as a consultant, trainer and entrepreneur Prof. Dr. Rolf-Dieter Reineke worked in more than 40 countries, with a regional focus on ASEAN countries.

During his 30 years of practice as a consultant, trainer and entrepreneur Prof. Dr. Rolf-Dieter Reineke worked in more than 40 countries, with a regional focus on ASEAN countries. As Managing Director of UMI ASIA AG in Zurich he is dealing with business development and monitoring of project execution. His functional expertise covers internationalization and intercultural management, entrepreneurship, strategy, change and cooperation management.
His responsibilities as a Professor at the School of Business of the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) includes the offshore MBA programs of FHNW in ASEAN countries and the SwissInnovation Challenge in Switzerland, Indonesia, Malaysia, Thailand and Vietnam.
Prof. Reineke is also Founder and Board Member of several companies in the consulting and other service sectors in Europe and Asia. Previously he had positions in various universities and major consulting companies such as Gemini Consulting (Cap Gemini).
Prof. Reineke received his Master Degree in Economics and his Ph.D. in International Management from the University of Münster / Germany.
Board Member

Markus J. Thinnes

For more than 20 years Markus Thinnes worked in different management positions in Japan and East Asia, primarily in the machinery and electronics industries.

For more than 20 years Markus Thinnes worked in different management positions in Japan and East Asia, primarily in the machinery and electronics industries.
As Partner and Board Member of UMI ASIA AG in Switzerland he is dealing with business development and monitoring of projects focusing on Japan.
His functional expertise covers business development and intercultural management, strategy and organization development, especially between Japan and Europe.
Markus Thinnes is also founder and board member of several companies in Japan and Switzerland.
In parallel, he is engaged in the education of the next generations of experts at various universities such as HTWG, Konstanz, and IGR, Rennes, France.
Board Member

Dr. Minli Zhao

Dr. Minli Zhao is a board member and leads the Greater China practice at UMI Asia. With deep expertise in cross-border strategy, innovation and business development, she counsels Chinese companies on global expansion and European brands on growth in Asia.

Dr. Minli Zhao is a board member and leads the Greater China practice at UMI Asia. With deep expertise in cross-border strategy, innovation and business development, she counsels Chinese companies on global expansion and European brands on growth in Asia. Minli’s previous experience includes over 15 years of entrepreneurship, management consulting and product management in multinational corporates.
Outside UMI Asia, Minli teaches innovation, entrepreneurship and business model innovation at different universities and MBA programs. Minli is also the co-founder of a Chinese commercial kitchen brand.